How it works. Develop an effective e-mail marketing strategy in 2024
Email Marketing Strategy: A Definition
E-mail marketing is the targeted use of the medium of e-mail to promote a company's offers. An e-mail marketing strategy therefore represents the strategy behind the procedure described: It is a development of the steps, goals and metrics for promoting your own company's offer by e-mail. E-mail marketing is therefore a digital form of direct marketing. A special feature of this form of online marketing is that the people addressed are reached directly - unlike most other digital advertising methods.
Is email still a relevant marketing tool? Is an email strategy worthwhile?
But is email still relevant as a marketing tool? A large part of Buy Email Database List our communication no longer takes place via email, which is considered outdated in certain industries. But this is still not the case in a business context in particular. Here, email is still an indispensable standard repertoire. In addition, it is easy to observe how many people regularly check their emails - even on the go thanks to smartphones. Against this background, it makes sense to continue to focus on email as a communication tool. The continued relevance can also be proven in numbers: A study by Statistafor example, estimates that annual sales through email marketing will increase significantly in the years up to 2032 - probably by 287 percent.
Medium-sized companies in particular are still missing out on this potential far too often. Anyone who wants to fully exploit the potential of online marketing cannot do without a real email marketing strategy.
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Benefits of Email Marketing
The advantages of email marketing are clear. The main advantage is that you can address recipients directly. While online, a target group analysis is usually carried out and the group of people who come into contact with the advertising is thus limited in advance, a direct approach is usually not possible. Communication via email changes that. Complete individualization is possible here. Direct marketing in the digital sector only works via email.
Other advantages include the good traceability of the emails sent. This means you can see directly how many of the people addressed respond to the emails. The delivery rate, opening rate, click rate and conversion rate can be measured.
In addition, strengthening customer loyalty via email marketing is relatively easy. This is because the entire customer cycle can be covered by email. For example, it is possible to send birthday, offer or thank you emails in addition to pure advertising and information. In all of this, the costs for emails are significantly lower than for other online marketing measures. At the same time, a large number of people can be addressed individually without any effort beyond creating a single email text. The cost-benefit ratio is therefore particularly good.
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