Paying attention to training the company’s
Free Samples Gifts on products – Premiums Purchase vouchers - Coupons Contests and Sweepstakes Selling Bundling Personal Selling It is an old form of promotion and depends on the presence of a sales representative who encourages customers to buy the product by presenting the characteristics and benefits of the product and answering their questions. Although this method is effective, it is very expensive. Direct Selling A way to present the company's products and services directly without the need for an intermediary, through communication through various channels such as e-mail, in order to inform customers of the latest offers provided by the company. Forms of direct marketing: Mail Marketing – Direct Mail. Telephone Marketing. Direct Response Programs – Direct-Response Television Marketing. Online Marketing. The importance of promotion in the marketing mix It helps in increasing awareness of your products and services thus generating more leads and increasing sales. It helps companies divide the target audience into categories and target each category appropriately.It improves the communication process with customers and thus builds trust, which ensures the loyalty of these customers to the brand. It helps the company choose the most effective promotional elements and use them in promoting the company's products and services. The seven elements of the electronic marketing mix The seven elements of the electronic marketing mix What are the seven elements of the electronic marketing mix 7Ps? With the development of Nigeria Email List marketing methods, it has become difficult to rely on old methods alone to persuade the customer to buy, so the seven-year marketing model appeared, which is an extension of the four-part marketing mix with the addition of three new elements to the elements of the electronic marketing mix, which are: People, processes, and physical evidence to support marketing operations and convince the customer to complete the purchase. This model appeared in 1981 when researchers Bernard Booms and Mary Jo Bitner published a book entitled “Marketing Strategies and Organizational Structures for Major Companies” in which they presented the 7Ps marketing mix, which is the developed version of the 4Ps marketing mix. We previously talked about the elements of the 4Ps marketing mix, so in the following lines we will learn about the three additional elements: The seven elements of the electronic marketing mix 7Ps People - People Processes - Process Physical evidence People - People This element represents all the people working in the company, including employees, workers, sales representatives, customer service employees, delivery workers, in addition to customers.
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Paying attention to training the company’s employees and working to develop their skills creates an excellent experience for the customer that guarantees his loyalty to the company and ensures attracting more customers through marketing with praise. Word of mouth Processes - Process It is a set of steps and procedures through which solutions are developed for obstacles that may occur during the process of providing the product to the customer, starting from purchasing raw materials to manufacture the product, all the way to the purchasing stage and quickly delivering the product to the customer, and after-sales services, all in order to provide a distinctive service in the appropriate manner for each customer. Individually to ensure customer loyalty to the company. Physical Evidence It is the environment surrounding the product, which is considered a guarantee of the quality of the product and that the product is presented appropriately to customers.
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