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Once you have identified your priorities, you can start pruning. If your site is fairly large eg thousands of blog posts over the years you will need to determine your priorities. You may want to focus on looking at pages published before a particular year that have little or no backlinks or that generate less than a certain amount of organic traffic or conversions per month. Again it depends on your business and what your website is trying to achieve in the long run whether it is increasing awareness in a particular area or increasing conversions. List planned actions as you browse your When creating a blog post, press release, or any other form of content on your website, you need to have a list of possible actions in mind.
This stage of the process allows you to review your old content and list planned actions, whether that be re-optimizing pages for different or more keywords, merging underperforming pages with stronger pages on the same topic, and letting pages stand alone for performance. Good photo retouching or not designed for purpose or simply scrapping pages that don't rank or generate any traffic. Possible actions include merging. For example, if you find that multiple pages on your site are competing to rank for the same keyword or you find a page with weak content, you may want to merge those pages into a stronger page.



Update e.g. if you discover that information, data or facts used in your content are no longer relevant or inaccurate and need to be updated. Re-optimization For example, if your web page is not ranking for its target keyword it may be because it is not matching the correct search intent and could be better optimized for a different set of keywords. Repurposing, for example if you determine that the purpose of the page does not match search intent. This can happen when the page has too little content or conversely the user is looking for media-intensive pages such as images or infographics with copy. Delete for example if you find a page with very little or completely irrelevant content and no opportunity for improvement.