The social media advertising market is expected to reach

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Between April 2022 and April 2023, about 150 million new users have been added to social media, representing a 3.2% year-over-year increase. If you break these numbers down, that equates to roughly 410,000 new users per day and 4.7 per second. 3. On average, people use 6.6 different social networks every month. 4. The average time spent on social networks is 2 hours and 24 minutes. 5. If you add up the time spent by all people, the world's people spend a total of 11.5 billion hours on social networks every day. 6. TikTok is the most popular social platform in terms of time spent. On average, global Android users spend 31 hours and 32 minutes on TikTok per month.


7. As of April 2023, the top social media platforms ranked by global active users were  phone numbers list Facebook, YouTube, WhatsApp, Instagram and WeChat. Global social media statistics by age group 8. 54% of teens in the United States say they find it difficult to quit social media. 9. In terms of usage, social media is most popular among users aged 18-29. 10. Across all age groups, social media users cite "friends and family" as the main reason for using social media. Statistics related to businesses on social media 11. 26.8% of Internet users aged 16 to 64 get to know brands, products and services through advertisements on social media. 12. 44% of Internet users aged 16-64 use social media as a primary source of information when researching brands. 13. The average click-through rate (CTR) for social media ads was 1.2% in the first quarter of 2023, down from 1.4% in the previous three months. 14. The social media advertising market is expected to reach $207.10 billion in 2023. Global statistics of social media and its profit picture (2) 15. In the United States alone, total social media advertising spending is expected to reach more than $72.33 billion. 16. By 2027, an estimated $247.30 billion of total advertising spending will be spent on the mobile social media market. 17. Facebook has the largest share of the social media advertising market with 16%. 18. 81% of organizations use social media for brand extension. 19. 71% of B2C organizations (a retail model where products or services are sold directly from a business to the end user) will engage in influencer marketing in 2023. 20. 33.64 percent of organizations plan to monitor social networks.






21. 62% of organizations use social media monitoring to better understand their audience. 22. TikTok usage among businesses has increased by 46.98% over last year, making it the fastest growing communication channel. 23. 42.62% of organizations plan to increase their social media budget in 2023. 24. On average, this year 32% of the total marketing budget is invested in social networks. 25. 72.8% of Internet users use social media to conduct research about a brand. Global statistics of social media and their extent picture(3) Global statistics of social media in the field of mental health 26. About 32 percent of teenagers in the United States say that social media has had a negative impact on people their age.