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Using schema markup, you can specify whether your image contains a real-world scene, object, product, logo, feature image, or clip art. When search engines like Google and Bing image search can better analyze your web pages and images, your images will have a better chance of appearing at the top of image search results. 3. Add Alt Text Alt text (often shortened to alt text) is another visual search optimization method that can help you improve your visual search performance. Alt text describes an image to help search engines understand the context and meaning of the image. It also helps convey the context and content of the image to visually impaired users using screen readers.
Alt text is included in the HTML code of the image and allows search engines to read and understand it. To optimize your images with alt text, describe what is shown in the image. For example, if your image is of a kitchen countertop scraper, you would include the Hong Kong Phone Number Data name of the product and the material it is made from. So in this case you can say "wooden handle bench scraper". But you can be more descriptive. Instead, you can write "wooden handle bench scraper for baking and dough making." Even though people don't use search terms in image searches, it's still useful to include your target keyword in your image alt text. Keywords provide search engines and users with additional context and information about the image. Adding relevant keywords can also improve the SEO of the post or page the image is on, boosting your rankings even further.
Check out how Band of Brothers Tours , a specialty tour agency focused on World War II sights, writes alt text for its brand imagery. beachesofnormandy Image Source 4. Create an Image Sitemap Visual sitemap is another SEO element to improve visual search performance. It allows search engines to identify, crawl and index your images. Although sitemaps do not directly affect your search engine rankings, they tell search engines which images are important and which are not. Search engines will prioritize the images you add to your sitemap. If you don't create an image sitemap, some of your images will not be indexed, causing unnecessary headaches that you will need to resolve.
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