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The client is a long-established company that operates a media business. In the past, we also published magazines. The owned media that serves as the stage for this case study is so-called B2C media aimed at women, which generates revenue through advertisers' product promotions and network advertising. At the time of the contract, the web marketing team alone was a large household with over 20 people. Although it was already a well-known site and had a large scale as an owned media, there were some issues behind the scenes.
This is because the team management and content production systems are not sufficiently developed. Our company provided consulting focused on solving these issues. As can be inferred from the scale of the media, the main target keywords are basically big words. It was an extremely difficult project, Special Data but our company, since its establishment, made full use of our experience and knowledge to achieve the following three points.
Reorganized the operating system and started in-house production Top display rate of 70% or more in big words 140% increase in sessions It took approximately half a year to achieve these results. Our team members were amazed that we were able to obtain such impressive results in such a short period of time. Related article: What is the approximate time taken for SEO measures? Introducing 7 effective ways to shorten the time [Large-scale owned media for women] Background and circumstances leading to consultation and contract Before explaining the specific measures that produced results, I would like to share with you the background of why our client approached us, along with the challenges faced by this project.
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