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I hope you enjoyed this blog post. If you want Hello Bar to grow your leads, click here .
When it comes to ecommerce marketing, there is a lot of competition.
kg competitors are dozens, hundreds , or thousands of other niche ecommerce stores selling similar products to yours.
So how do you stand out from the competition and increase your ecommerce sales quickly without resorting to unethical tactics?
We will answer these questions and more. Let's get started.
What is E-commerce Marketing?
Ecommerce marketing is the process of attracting potential customers Phone Number List to your ecommerce store, presenting them with offers, and convincing them to go through the checkout process. Sounds simple, right?
This isn’t always the case. eCommerce marketing requires you to thoroughly examine your brand, voice, product positioning, and marketing channels to get it all done.
But that's okay, because we're going to break it down step by step.
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What is E-commerce Marketing Strategy?
An ecommerce marketing strategy is the steps you take to attract, convert, and delight your customers. It includes customer acquisition, of course, but it should also focus on lead nurturing and customer retention.
In other words, your ecommerce marketing strategy needs to include the entire buyer cycle . Potential customers visit your ecommerce site and sign up for your email list to convert into leads. You nurture them with solid emails until they convert into customers.
But your work is not done yet.
You then continue to market to them so they return for more information.
Email Marketing
Email marketing for ecommerce has proven to be one of the most obvious, effective, and cost-effective ways to increase online sales and build customer loyalty.
It involves sending targeted emails to potential and existing customers, such as featured promotional offers, product recommendations, and updates.
Studies show that effective email marketing can deliver high ROI. On average, you can get $36 back for every dollar you spend.
A successful example of ecommerce email marketing is MCM. They effectively addressed the issue of cart abandonment by sending friendly reminders that say, “You left something behind.”
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