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Company who made very important but incorrect decisions about the timing and quantity of product flows. She made bad decisions because she didn't understand changes in money flows among network members with whom she had no connection. (A topic for another day: How should this manager’s performance be rated?) Get the latest in transformational leadership, evidence-based resources to help you lead your team more effectively, delivered to your inbox every month. What is your email? Sign Up Privacy Policy A second way in which digital technology is changing organizations is that work is increasingly driven by ideas, suggesting that no one person (including bosses) is smart enough to see every aspect of a decision.

People represent different functions on any given node of the network, and people on different nodes of the network have access to different information and knowledge. Effective solutions often require the integration of these diverse expertise bases. In my book "The Spider's Strategy," published in 2007, I told the story of how a minute-long fire at a Philips Semiconductor factory in 2006 catapulted Nokia to the top of the mobile phone industry. With no spare semiconductor capacity worldwide, Nokia would need to combine the knowledge of multiple functions across companies across its global network if it was to turn looming disaster into outright victory. The digital world offers rich opportunities for collaboration.



In the digital world, these two avenues make otherwise unavailable intellectual property available, such as companies (including 3 Asian companies, 3 European companies, and 3 U.S. companies) working together to design, fund, and Manufactures Boeing products. airplane. Collaboration reduces the risks associated with major investments: Not long ago, for example, individual film production companies produced films, whereas now, from Hollywood to Bollywood, a veritable group of people come together to make every film. Partnerships can create services that wouldn't otherwise exist, as when airlines.