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Font shape Choosing the appropriate writing font for the design. The designer must be careful to choose an attractive font in the logo and legible letters, as in the Coca-Cola company. – Proportion and symmetry The eye tends towards proportion and symmetry and hates chaos and randomness in design, and this must be taken into account in the design. The best examples of this are the LinkedIn and Twitter logos. - Design an active logo that stimulates movement and activity. – Designing more than one logo according to the agreement in the price of designing a commercial identity for a specific package. - Taking the client’s opinion after the design to determine the executable logo. All of this will be taken into consideration when determining the price for designing a professional corporate identity. Designing commercial identities The pricing for designing a professional business identity depends on a set of steps, but before we discuss these steps, we must first emphasize the concept of business identity .
The commercial identity is considered a symbol consisting of a set of colors, shapes, fonts, and symbols that can be used in a specific way to distinguish the company. Corporate identities are designed by private agencies by contracting with them on packages that include pricing for designing a distinctive and professional commercial identity. Designing a business identity by following some basic steps: Research stage It includes researching what others have done when Estonia Email List designing their identity. Weak and rapid research and lack of information lead to disaster. When creating a strong brand, the research stage must be taken into account. Research design and color palette trends and then narrow your search down to just three competitors. Research the reasons why some companies lost their identity while having a successful brand. Look for the color contrast in their sign and the reason for their popularity and success, but keep in mind not to fall in love with what you see. Your search list must include the type of industry and field, as each field has standards. Agriculture is different from health and education. Your research should include the brand's voice and tone, how they talk to customers about themselves, do they use a formal or friendly style, In your research, you must take into account the client's website design, graphics, their hosting site, and the images used. Search everything that comes to your mind that will enable you to obtain information that will help you create a professional identity.
Find a price for designing a professional brand identity for companies. Do not forget to ask customers about everything related to the brand, the company's values and goals, the size of their business, competitors, and the level of the company - multinational, global or local. The strategy The strategy is one of the most important basic steps when determining the price for designing a specific business identity for a company. Since choosing the direction we will take in designing the business identity, we may need to change this strategy at some point. The strategy has several foundations: The ideal brand profile, which includes the target group of customers and how we can address them, as well as what problems they face, how we can help them solve them, what our previous work speaks about us, and who are the promoters of our service and the customers who love them.
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